Working with Companies & Social Media

A lot of companies are asking me about social media since I started making websites and doing search engine optimization. Now it seems to be the case that everything, including my clients, is moving towards social media. Thus, I have been asked to give a workshop on social media by different agencies. Furthermore, they all want to have something that lies in between a workshop and a coaching project.

How I start the conversation

With the new media, it is important that you know what you’re talking about. This means that you need some kind of basic knowledge about what’s possible, what tools you have, and what rules there are. You also need some guidance and some mentoring, and both can be incorporated into one workshop.

I usually tell something very short about myself first. Then, I jump in with case studies of social media and show what’s social about it, or what I think about it. Then what I’ll do next is I do an intact. I’ve been doing this since I did psychologist practice; I experienced a lot of intact interviews and that’s basically what I’ll do with a company as well.

I ask them questions like, “Can you tell me why we have this talk? What is the problem? Is there a problem? What’s the reason that you wanna tackle this right now, not yesterday, not tomorrow, but today? What do you have to gain? What do you have to lose? What are you afraid of? How do you see your role in this? How do you see my role in this? Do you have experience with earlier workshop and media coaches? Do you have some specific requests?”

Looking at the communication side

I also try to look a lot at the communication side of it. As a psychologist, I learned that before you can start working with your clients, you need to form a relationship. It doesn’t need to be a friendship relationship or a well-defined service-agent customer relationship. There needs to be some definition of what is the relationship between me and my clients.

I also think that relationships are usually formed best, where I come to the company and just talk to them for free. This goes on for about an hour, and I just ask very in-depth questions that they probably don’t have an answer to straight away. This makes them think and inspires them to have some more answers ready the next time we talk to each other. Examples of these questions are, “What are people telling about you on Facebook? Is your product talked about on Twitter? Do you know how many blog posts there have been about your company in the last month?”
Getting in touch with perfect customer

I also ask questions which go more into traditional marketing, like, “What is your added value to the world? What is the best way to communicate that in your marketing?” A question that I really like asking is “How does your perfect customer look like?” That’s really one of my goals, and what I would like to do for each company that I go to. I want them to get in touch with their perfect clients; their perfect customer. Life is just too short to deal with customers that down fit you, and using the internet and social media, you’ve got all the power to reach the customers you want.

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