Posts Tagged ‘search engine optimization’
Links are so important because they give meaning to all the content on the Internet. The Internet is an enormous space of content. The content would be useless if we do not have a good way of structuring it and showing the relationship between different pieces of content. This is where links come in.
This is all about the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). When you search using a keyword on Google, there are two different things you can do once you’re on the search results page. One, you can click on an organic search result. Two, you can click on the paid search results.
Google AdWords is a service by Google which allows you to place your ads into networks. One network is the Google Search Result network. This service is found everywhere you have Google Search, which means you can place your ads everywhere. Another network is the Content network. When you put ads in this network, your ads automatically get injected into other sites. These are the two options for your ad to appear; the first is related to Google Search Results, and the other is NOT in relation to Google Search Results.
My business is developing a lot. If you have followed me you would have seen me make a switch from focusing on blogging to content management, then to SEO or Search Engine Optimization, and then on to social media just recently. I have also been asked to help people develop sustainable business models for a digital environment. Those are the things that I am busy with.