Martin Metzmacher

Posts Tagged ‘Google’

Links are so important because they give meaning to all the content on the Internet. The Internet is an enormous space of content. The content would be useless if we do not have a good way of structuring it and showing the relationship between different pieces of content. This is where links come in.

Know How to Make Perfect Links

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Not sure what that’s saying about me, but I seem to develop an interest in FAILS. Last week I wrote about a very funny SEO & PR fail by the German company Strato. Today I was encountering a strange error on Google Apps- a company that actually does quite a lot of testing before releasing stuff.

Google Apps itself was not sure if the password should be 6 or 8 digits. The message on the page said one thing – the error message another thing. It’s not just usability that is suffering here – people do get hurt! (Okay that’s a bit over the top…)

Anyway – stuff like that is what makes testing so important. So DO IT! Now! Get someone to sit in front of the computer and let him surf your website and mumble to him/herself.

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Woah…that’s creapy. Getting suggested your name when searching for your name in Google.

Often times it is not the start of an relationship that gives away the true nature of it, but the end of it. Most people will be nice if they want something from you. How they act and communicate when the relationship has become “worthless” to them is what really defines them.

Actually I do not believe that a relationship can ever become “worthless”. But hey – I am a freak and I have a strange way of doing business, because I care more about people than about money. So I get f***** off doing business with companies that later turn out to be real jerks. I didn’t expect Dimdim to end this way – sadly they did. They lost all my trust and respect with just one mail. Just one little mail is what it takes to turn from underdog to jerk.

Read on to find out how they totally put me off and how my thank you note to dear customers will look like after being acquired by Google

Due to my visability on the Internet for such critical issues as Prezi on the iPad or Fullscreen Flash with dual monitor setup – I often have to disguise myself in real life. I usually do not change my name. Why whould I?

I just mumble I bit more than I usually do. It works just fine.

read on to see what people make of my name »

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In this article, we discuss why businesses in government agencies are slow to adapt to social media. In my last article, I discussed how social media is changing the way we think and talk about products and services. In this article, I ask why businesses and government agencies are slow to adapt to the social media age.
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Social Media is a very broad category that comprises different media, different techniques and different groups. What you basically say by saying social media is that there is a social component which governs interaction between human beings. It’s not two robots sending information to each other. Media is the plural of medium, which means “in the middle,” or “in between.”

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Links connect ideas

Why are links so important? Well, they are so important because they give meaning to all the content that is in the internet. The internet is an enormous space of content but it would be useless unless we have a good way of structuring the content and of showing what the relationship between the different pieces of content is. There’s where links come into play. So a link basically makes a connection from one piece of content to another piece of content. This relationship is of a semantic quality. What does that mean? That means that this relationship is defined by the words of the link and of the link title.

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Lot’s of people ask me: “Martin, how can I create online surveys?”

I mostly answer: “Use Google docs!”. That is quite something, because I also sell online surveys at a service, but then Google docs is even better than the program I use (although not as sophisticated). So if you want to create online forms…use Google docs and your survey will be online within 5 minutes. I am not joking!

So in order to show you how to create online forms I have made this instructional video, revealing how easy it really is. If you need help, just comment on this post and I’ll help you figure it out!

Yeah!

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What is the future of SEO?

I have been inspired by a discussion on LinkedIn to make that Video in which I explain that I see the future of SEO not in the technical part, but in the understanding of semantics. I believe that technology will take care of the base of SEO rather (very) fast, but understanding how humans think is still something that computers are bad in.

So if you want to have a carrier in SEO I suggest I get into semantics – I know I will…

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