Martin Metzmacher

Posts Tagged ‘Facebook’

Published on Facebook,
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Dear Ex-Facebook friend.
If you cannot read this post you have just been unfriended.

Top 5 reasons are:

- You bring negativity into my life
- You don’t value the gift of life
- You behave disrespectful against others
- Your post spam
- You do not take responsibility for your own thoughts, feelings and actions

If any of the above describe your behaviour, but you can still read this post – you are next in line.

So far, the approach to Facebook has been mainly from a marketing perspective. Most of the things I read about businesses on this popular social network are that businesses may have their own site on Facebook. In fact, this is how it’s known to most users as well; they build fans on this social network and use it to communicate with customers. It may be a communication between the business to the consumer, and sometimes its business to business.

Read more about Facebook as a Business Communication Tool

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Communicating on the Internet used to be very artificial.  First, you can only send text messages. There is hardly no emotional component in text messages, aside from the smiley. In fact, the invention of the Smiley shows us it is hard for humans to talk in text format.  The emotional parts are the important parts, and they cannot be revealed by written language, though only to a certain extent which is seemingly not enough.

Learn more about Internet Communication

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Last week at AFS Germany national training weekend Sherifa Fayez, the head of AFS Egypt, gave a speech that will be remembered by everyone in the room. It was full of passion and honest emotions. While Sherifa brought Tahir Square to this room in Germany our eyes filled with tears and our hearts were touched in a very special way.

Sometimes – to me politics is what happens at the 8 o’clock news. I tend to forget that democracy means the “rule of the people” – and that it is major struggle to reclaim that power one in a while.

You have deeply inspired me - Thank you Sherifa!

Oh yes great!

Tag people everywhere. I don’t mind – come on – tag me!

And oh hahaha – it’s so funny to tag “stuff” with people’s name – until…

…until you need to verify your account. For example because you want to download your data from facebook – or because you have lost your password. Then you will get presented with pictures of something – and you need to identify the people behind it. Great if it’s actually a face – not so great if it’s just joke-tagging and you get denied access to your account.

Facebook really has to change this and run a face-detection test before presenting the pictures.

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Thanks to Ralph for finding this video,

thanks to my mum for forwarding it.

My favourite viral x-mas video 2010:

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In this article, we discuss why businesses in government agencies are slow to adapt to social media. In my last article, I discussed how social media is changing the way we think and talk about products and services. In this article, I ask why businesses and government agencies are slow to adapt to the social media age.
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I often see businesses compare their data and then they come up with two means that might be, for example, the return of investment of an adverts campaign versus the return of investment of a Facebook advertisement campaign. The means might describe a year, so that would be the result of a whole year. What you need to take in mind when making a decision and using means is that there is a random factor, at least if you agree with the underlying propositions of the general linear model. The truth is that the statistics we use today might not really be suited to do what we want do.

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A lot of companies are asking me about social media since I started making websites and doing search engine optimization. Now it seems to be the case that everything, including my clients, is moving towards social media. Thus, I have been asked to give a workshop on social media by different agencies. Furthermore, they all want to have something that lies in between a workshop and a coaching project.

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Learning what it means to be online all the time

I have had my iPhone for a while now. One thing I discovered is that it has some kind of profound influence when I am online all the time. For example, the meebo apps allow me to manage everything: my ICQ, MSN, facebook account. Thus I get a lot of notifications in my iPhone.

Lesson learned

Everyone saw that I am always online. They message me and I don’t reply because I thought it will show when I’m not there. I also thought that after some time, the status will revert to offline. However, that was actually not the case. I did communicate to other people, but I frustrated some people whom I was unable to reply to.

I have learned my lesson. I will only put the add-on if I’ m really available on the iPhone. That was a good learning experience for me, because that taught me that it’s probably not a good idea to be online all the time in a synchronous media. People expect you to react.

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