Posts Tagged ‘emotions’
What You’re Selling is not What You’re Selling
What are you selling? Is it a product? Is it a service? In fact, you might not be selling what you think you might be selling. Let’s break this down to the basics, the basic function of human behavior. It’s called approach and avoidance. Approach usually means something is pleasant, something is positive or something you want move towards. Avoidance is something bad, something you like to avoid, something negative.
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What you’re selling is not what you’re selling
What are you selling?
Are you selling a product? Are you selling a service? What are you selling? Well, in fact, you might not be selling what you think you might be selling. Why is that? Well, let’s take you down to a very very basic function of human behavior, which is called approach and avoidance.
What’s so new about the new media?
The Back Channel
What’s so new about the new media? Well first let’s define what we mean by new media. Usually old media means journals, TVs, radio, books. New media is usually internet related stuff, so that would be blogs, Facebook, linking, just generally all sorts of social media. The real difference between the old and the new media is that you have a back channel from the user to the producer. In fact, there isn’t any division anymore between a producer and a consumer.