Archive for the ‘Social Media’ Category

What is Your Goal when Communicating?

Whenever you are communicating, it’s important to know the goal of your communication. Everything you say has different layers, whether it be in a meeting, on the phone, on a blog post, when you’re writing a Tweet, etc. One of those layers is the goal layer, and mostly it’s a social goal, since communication is a social tool.

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How to Make the Best of Crowdsourcing

You are an innovative company looking for innovative and new solutions to old and new problems, and you have decided to use a crowd sourcing agency such as Brainrack for this purpose. The following is a general explanation of what I think will be beneficial for you to do before you actually start posting a crowd sourcing question. This has a lot to do with psychology.

Get the most out of your Crowdsourcing project!

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Basics of a Social Media Campaign

A Social media campaign is giving away something for free that is of value to someone else. With this, you buy someone’s attention with something you give away for free. Then you use that attention to initiate an interaction between the different members or people that are actually looking for what you are giving away. Since that group will be a specific group, they are looking for a specific answer or a specific product, and you are giving them a chance to connect. Chances are, they have something to tell to each other because they are looking for the same thing.

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Adapting Social Media

In this article, we discuss why businesses in government agencies are slow to adapt to social media. In my last article, I discussed how social media is changing the way we think and talk about products and services. In this article, I ask why businesses and government agencies are slow to adapt to the social media age.
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Working with Companies & Social Media

A lot of companies are asking me about social media since I started making websites and doing search engine optimization. Now it seems to be the case that everything, including my clients, is moving towards social media. Thus, I have been asked to give a workshop on social media by different agencies. Furthermore, they all want to have something that lies in between a workshop and a coaching project.

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What is Crowd Sourcing?

Crowd sourcing basically means the knowledge of the crowd. It is a new way of solving problems. It’s a new method that has been brought about by the revolution of the digital technology. Before the rise of the internet, when finding a solution, you were mostly limited to time and space, at least one of those factors. You can, for example, send a letterto any place of the world. But then it takes time to communicate. Or you can call someone, but then you might not be awake at the same time if that person comes from another continent. With the internet, we got rid of that problem because now we can communicate, for example, in a forum without necessarily having to be at the same place and time. That changes the whole methodology on how to generate solutions to a given problem.

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What is Social Media?

Social Media is a very broad category that comprises different media, different techniques and different groups. What you basically say by saying social media is that there is a social component which governs interaction between human beings. It’s not two robots sending information to each other. Media is the plural of medium, which means “in the middle,” or “in between.”

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Social Media Prezi

A really short overview about Social Media

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What’s so new about the new media?

The Back Channel

What’s so new about the new media? Well first let’s define what we mean by new media. Usually old media means journals, TVs, radio, books. New media is usually internet related stuff, so that would be blogs, Facebook, linking, just generally all sorts of social media. The real difference between the old and the new media is that you have a back channel from the user to the producer. In fact, there isn’t any division anymore between a producer and a consumer.

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