Archive for the ‘Social Media’ Category
How to Make the Best of Crowd Source
You are an innovative company looking for innovative and new solutions to old and new problems, and you have decided to use a crowd sourcing agency such as Brainrack for this purpose. The following is a general explanation of what I think will be beneficial for you to do before you actually start posting a crowd sourcing question. This has a lot to do with psychology.
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Don’t Rush into Social Media
A lot of companies are rushing into social media right now. They have heard that Facebook and Twitter are the places to be. They need to be stepping up now and they may be too late as the social media is the future. With all of these and the stories you hear, I’m here to tell you DON’T RUSH!
Benefiting from your competition
Competition is great. It keeps you sharp; it keeps you efficient and gives you a framework from which you evaluate your own actions. Why do we need competition and why is that really good? For this question let’s go back to dynamic systems; if you haven’t read the post about dynamic systems, please read that post. It is the basis of what I’m going to talk about. Most people see competition as something bad. They regard the status of monopoly as the ultimate status for business. However, I don’t think that it’s true; let me tell you why.
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At the moment, I am going through a course on sustainable development in a business context. This means I am answering questions such as how we can build businesses that have all three P’s: People, Planet, and Profit.
Read more about Clothing as a Sustainable Social Media Business
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This is the interview of Andrew Davis , chief strategy officer and co-founder of Tippingpoint Labs, who creates and implements digital content strategies for consumer brands. He is a writer and an internationally acclaimed speaker. He shares his unique media insights in an informative, engaging, critical and entertaining way. His presentations are creatively crafted by the new tool he uses called Prezi.
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A lot of companies are asking me about social media since I started making websites and doing search engine optimization. Now, as it seems to be the case, everything is moving towards social media and so are my clients. Thus, I have been asked to give a workshop on social media by different agencies. Furthermore, it’s interesting because they all want to have something which is a combination of a workshop and a coaching project.
How Social Media Changes the Way We Interact
Social Media is a development that has been on the rise, probably for the last 3 to 5 years. More than that, social media has been around for ages. Let’s take a closer look at the two words that describe social media. One is social and the other is media.
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Oh yes great!
Tag people everywhere. I don’t mind – come on – tag me!
And oh hahaha – it’s so funny to tag “stuff” with people’s name – until…
…until you need to verify your account. For example because you want to download your data from facebook – or because you have lost your password. Then you will get presented with pictures of something – and you need to identify the people behind it. Great if it’s actually a face – not so great if it’s just joke-tagging and you get denied access to your account.
Facebook really has to change this and run a face-detection test before presenting the pictures.
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Most of the knowledge I have about presentations comes from my study of Psychology, and froma little eBook called “Beyond Bullet Points” by Cliff Atkinson. This book describes what I now look upon as the standard of a presentation. It defines a few simple rules, which are:
1. Use pictures instead of words
2. Don’t use bullet points
3. Use no more than six words per slide
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Tool 1: Gmail
Gmail is the best email client and email provider I know. The usability is unrivaled. In all the time that I have used it, I had only experience a quarter of an hour when Gmail was not reachable. It is very flexible; you can change it around so it fits your needs. For example, I use gmail with my own domain. I use a google apps mail account that works like gmail, and instead of having @gmail.com, I have @seriousmarketing.de. Furthermore, this also allows me to supply email addresses and google apps accounts to all my employees.