Martin Metzmacher

Archive for the ‘Business’ Category

I think who you work with is a very important choice to make, both for your personal and business life. My business maxim is to only involve myself with people who I like to hang out with. This means all my business partners are friends, although not all of my friends are business partners. This gives me the opportunity to really enjoy doing business.

Know more about Working with People you Like

One of my previous posts talked about the difficulty of getting feedback from other people. Feedback is especially important for us humans. We often lose ourselves in our own frame of self reference and self evaluation without even realizing it. Feedback from other people can help by being multiple bases for reference. These different perspectives can help you in making decisions, and this of course is not solely based on your personal perspective.

Know how to get Feedback Successfully

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Video marketing is one of the best and easiest ways to market. This is because video is easy to comprehend. People don’t need to read through long texts. They can even watch it while they are busy doing something else, like talking to someone. Video is everywhere, from the TV sets to the phones that we use. You can reach everyone.

Read more about Effective Video Marketing

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You have done some preliminary keyword research on what your needs are all about. Once you have defined your need, you will want to see where you can find people who are interested in your products. How can you do this?

Know more about Getting the Best Leverage for Marketing

Communicating on the Internet used to be very artificial.  First, you can only send text messages. There is hardly no emotional component in text messages, aside from the smiley. In fact, the invention of the Smiley shows us it is hard for humans to talk in text format.  The emotional parts are the important parts, and they cannot be revealed by written language, though only to a certain extent which is seemingly not enough.

Learn more about Internet Communication

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You need to be aware that there are basically 2 strategies to sell. One strategy is to be the least expensive offer of the service, and the other thing is to be an expensive offer of the service. What is the effect of charging a low amount or a high amount of money? Well, people are looking for indirect clues everywhere, and the price of a service is a clue to them. People will expect that you are better if you cost a lot of money.

Why you should charge a high hourly rate for your services

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My business is developing a lot.  If you have followed me you would have seen me make a switch from focusing on blogging to content management, then to SEO or Search Engine Optimization, and then on to social media just recently.  I have also been asked to help people develop sustainable business models for a digital environment. Those are the things that I am busy with.

Learn how my business developed

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Being the boss isn’t easy. If you’re an entrepreneur and you have people working for you, there’s more to them being your resources. They’re more than people who can take the workload off your back. The way I see it, as a boss, you have a duty to the people working for you by giving them the best working experience you can give them.

Read on to be a good boss

Before the Internet, everything had a price. This price is based on the resources needed to come up with what is being sold. The price of a book is the price you pay for the resources in order to print the book and the wages you pay the people who are involved in it. You also pay for the the printer, the author who came up with the original idea, etc.

Read more about Free!

I’ve seen quite a lot of new clients in the last few weeks, and it is always interesting to meet them. For me, every client is someone special because they can help me learn new things. Sure, I help other people succeed, but that also helps me build the expertise that I need to be successful in the market. They allow me to have an idea of what the market wants from me and my business.
Read more about how to approach clients

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